Research shows many pet owners do not understand the products, how to use them properly or which parasites they treat. Consumers want information and guidance from their vet practice .
We have an ongoing mix of media to educate pet owners and keep them engaged.
- News and magazine stories through PR channels
- Websites (itsajungle.co.uk and lungworm.co.uk)
- Television advertising
- Radio advertising
- Printed collateral to collect at the practice
- Social media (Facebook and Twitter)
- The Jungle App – parasite protection plans in your pocket! Have all your pet-related reminders in one place
The promotion of these mechanisms is staggered throughout each year to keep the profile up and momentum going. We’ll keep the Jungle top of mind with pet owners, you need to be ready to pro-actively leverage the parasite conversation with them.