This website (hereinafter the “Website“) is provided by Bayer Public Limited Company (hereinafter “us” or “we”). For further information regarding the provider of the Website, please refer to our imprint.
Handling of personal data
In the following we wish to provide you with information on how we handle your personal data when you use our Website. Unless otherwise indicated in the following chapters, the legal basis for the handling of your personal data results from the fact that such handling is required to make available the functionalities of the Website requested by you (Art. 6(1)(b) General Data Protection Regulation).
Using our Website
Accessing our Website
When you call up our Website, your browser will transfer certain data to our web server. This is done for technical reasons and required to make available to you the requested information. To facilitate your access to the Website, the following data are collected, briefly stored and used:
- IP address
- date and time of access
- Time zone difference to Greenwich Mean Time (GMT)
- Content of request (specific site)
- Status of access/HTTP status code
- Transferred volume of data
- Website requesting access
- Browser, language settings, version of browser software operating system and surface
Moreover, to protect our legitimate interests, we will store such data for a limited period of time in order to be able to initiate a tracking of personal data in the event of actual or attempted unauthorized access to our servers (Art. 6(1)(f) General Data Protection Regulation).
Setting of cookies
What are cookies?
This Website uses so-called “cookies”. Cookies are small text files that are stored in the memory of your terminal via your browser. They store certain information (e.g. your preferred language or site settings) which your browser may (depending on the lifespan of the cookie) retransmit to us upon your next visit to our Website.
What cookies do we use?
We differentiate between two categories of cookies: (1) functional cookies, without which the functionality of our Website would be reduced, and (2) optional cookies used for e.g. website analysis and marketing purposes. The following tables contain a detailed description of the functional and optional cookies we use:
|Cookie(s)||Lifespan||Purpose and content|
|PHPSESSID||1 hour||PHP data storage identifier, set when using PHP session() method|
|UniqueID||6 months||The anonymous identification of the duration of the visit for statistical analysis in order to optimize the website. No personal data is collected.|
|WHGACE||1 day||Load balancer cookie to ensure correct website behaviour|
|WHGCOOKIECONSENT||6 months|| Remember decision on use of optional Cookies:
Saves your decision to either accept or decline the use of optional Cookies. No personal data is collected in this Cookie.
|WHGPG||End of session||Encrypted user information, containing login status when using authentication|
|WHGPL||End of session||Encrypted user information, containing login status when using authentication|
|WHGUV||End of session||Encrypted user information, containing login status when using authentication|
|Youtube||We embed videos from our YouTube channels using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally-identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode. Read more at YouTube’s embedding videos information page.|
|choice-campaign-seresto||This cookie remembers your choice for the 'Happiness is...' Bayer Vet Centre campaign page|
|choice-campaign-vet||30 days||This cookie remembers your choice for the 'What is the difference?' Bayer Vet Centre campaign page|
|Cookie(s)||Purpose and content||Consent|
|Doubleclick||These cookies assign a randomly generated ID to your device, enabling us and our partners to recognize your device upon your next access. For details on behavioural advertising please see the respective chapter below.|
|Google Analytics||These Cookies enable us to analyse your use of this website by assigning a unique and randomly generated ID to your device that lets us recognize your device upon your next visit.|
|Google Tag Manager & Online behavioral advertising with Facebook||
Google Tag Manager uses first-party cookies to distinguish unique users and throttle the request rate.
These cookies assign a randomly generated ID to your device, enabling us and Facebook to recognize your device upon your next access. For details on behavioral advertising with Facebook, please see the respective chapter below.
Subject to your consent
We only use optional cookies if we have obtained your prior consent (Art. 6(1)(a) General Data Protection Regulation). Upon your first access to our Website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our Website and again ask for your consent.
How to prevent the setting of cookies
On our Website we use Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).
Google will analyse your use of our Website on our behalf. To this purpose we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analysed. The respective results will then be made available to us in anonymized form. Your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address. Moreover, Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of data by Google in the US.
Online behavioural advertising with Facebook
This Website uses an online behavioural advertising service of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (using Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA as subprocessor) (“Facebook”).
Facebook will analyze your use of this Website. To this purpose, we use the cookies described in more detail in the above table. The information collected by Facebook in connection with your use of our Website will be transmitted to a server of Facebook in the US, where it will be stored and analyzed. These information include the referring URL, your browser type, your language settings, your operating system, your screen resolution and further information depending on the implemented pixel events (e.g. “purchase”: processes the type, ID and number of the selected item as well as payment information and currency; “search”: processes the search string, when you search for a product on our website; “view content”: processes the content ID, name, type, currency and value). We and our partner Facebook will use this information to better tailor our advertisements to you and your interests, to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behavior of visitors after they have looked at a certain ad. When you visit your Facebook timeline or another websites of Facebook’s advertisement network (so called “Audience Network”), customized feeds tailored to your interests can be presented to you on the basis of the information collected on our Website.
Facebook Inc. is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of personal data by Facebook in the US.
You may withdraw your consent to this transfer of information to Facebook for online behavioral advertising purposes at any time by administrating your consent in the above table, in which case an opt-out cookie will be placed. Please note that this will only prevent any transfer of information to Facebook as long as you do not delete the opt-out Cookie.
Use of contact forms
You can contact us directly via the contact forms available on our Website. In particular, you may provide us with the following information:
- Name, surname, gender and title
- Contact data (e.g. E-Mail address, phone number)
We collect, process and use the information provided by you via the contact forms exclusively for the processing of your specific request.
Subscription to our newsletter
On our Website, you may subscribe to receive our newsletter. Based on your prior consent, we will collect and use the email address you indicate for providing you with the newsletter (Art. 6(1)(a) General Data Protection Regulation).
For subscription to our newsletter we use the so-called double opt-in procedure. After you have subscribed to the newsletter on our Website, we will send you a message to the indicated email address asking for your confirmation. If you do not confirm your subscription, your subscription will automatically be deleted. In order to prevent any misuse of your personal data, we will log your subscription and confirmation, filing the IP address you use when subscribing, the time of your subscription and confirmation, the messages sent by us regarding your subscription, and the wording of your subscription and confirmation.
You may at any time with future effect revoke your consent to receive our newsletter. To declare that you wish to unsubscribe, you may use the respective link included in all newsletters, or refer to the contacts indicated below (Contact).
Transfer of data for commissioned processing
For the processing of your data we will to some extent use specialized service contractors. Such service contractors are carefully selected and regularly monitored by us. Based on respective data processor agreements, they will only process personal data upon our instruction and strictly in accordance with our directives.
Transfer of data to third parties
We share your data with the following third parties for the following purpose:
|Third Party||Scope and purpose of transfer||Legal grounds|
|Animal Medicines Training Regulatory Authority (“AMTRA”)||AMTRA has been appointed by the Secretary of State under the Veterinary Medicines Regulations to keep a register of Suitably Qualified Persons (“SQPs”). As such, AMTRA is required to hold personal data about SQPs and SQP students as may be necessary to perform its duties. Bayer must therefore send AMTRA details of any SQP testing performed on Bayer’s Vet Centre, including the SQP’s full name, their AMTRA number and details about the test/CPD credits obtained.||It is in Bayer’s legitimate business interests to transfer personal data to AMTRA.|
|CPG Limited (“CPG”)||CPG supplies Bayer with services in connection with the management and distribution of products and brochures which can be ordered from the Bayer Vet Centre. In order for CPG to process these orders, Bayer must transfer the personal data of people who have placed orders on the Bayer Vet Centre to CPG.||The transfer of personal data to CPG is required in order for Bayer to perform a contract to which the particular data subjects are parties. It is within Bayer’s legitimate business interests to engage CPG for these purposes.|
Transfer of personal data in case of a corporate restructure
In the event of a corporate restructure, such as a merger, sale or other transfer of all or part of our business or assets, we may transfer the information collected in connection with your use of this website to the acquirer to the extent permitted by law in order to ensure the continuous use of the offered services.
Information regarding your rights
The following rights are in general available to you according to applicable data privacy laws:
- Right of information about your personal data stored by us;
- Right to request the correction, deletion or restricted processing of your personal data;
- Right to object to a processing for reasons of our own legitimate interest, public interest, or profiling , unless we are able to proof that compelling, warranted reasons superseding your interests, rights and freedom exist, or that such processing is done for purposes of the assertion, exercise or defence of legal claims;
- Right to data portability;
- Right to file a complaint with a data protection authority;
- You may at any time with future effect revoke your consent to the collection, processing and use of your personal data. For further information please refer to the chapters above describing the processing of data based on your consent.
If you wish to exercise your rights, please address your request to the contact indicated below.
For any questions you may have with respect to data privacy, please write an e-mail to firstname.lastname@example.org or contact our company data protection officer at the following address:
Data Protection Officer UK & Ireland Region
Legal & Compliance Department
400 South Oak Way
Telephone: +44 (0)118 2063000 (Switchboard/Security out of hours)
If you believe that your personal data has not been handled correctly, or you are not satisfied with our response to any requests you have made to us regarding our use of your personal data, you have the right to make a complaint to the Information Commissioner’s Office by telephoning 0303 123 1113 or visiting their website at www.ico.org.uk
Amendment of Privacy Statement
We may update our Privacy Statement from time to time. Updates of our Privacy Statement will be published on our Website. Any amendments become effective upon publication on our Website. We therefore recommend that you regularly visit the site to keep yourself informed on possible updates.
Last updated: January 2019.